The movie itself? Well, a movie can stand or fall on its own, and if it's good, maybe it will work. He's like a guy who keeps getting struck by lightning. I feel bad for Armie Hammer, who has been at the epicenter of two flailing attempts to capitalize on the fading memory of old cultural white noise. The new Man From UNCLE film doesn't have the benefit of a branded movie star, either. This is the trap that the Mission: Impossible films avoided by getting things started twenty years ago, when its own source material was still in the cultural memory, and by making its own brand out of it with Tom Cruise's face. Who under forty remembers The Man from UNCLE? It's not as if TV reruns are even a thing anymore to put it in front of a potential audience. I think Warner Brothers may have over-extended themselves on this one, reaching back too far into the past, well beyond the nostalgic memories of their core audience. The marketing department would shit bricks. God forbid anyone have to pay writers and directors to create something new and untested. The Man from UNCLE (2015, directed by Guy Ritchie) finds Hollywood trying to breathe life into another pre-sold "franchise," preferably one that it doesn't have to do any heavy lifting to reanimate.
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